Freelance Designer :: San Francisco, CA

"She really likes design. It's weird."

–Prashant Samant, Director GiveChange


 

© 2010 Madelin Woods


Department of Media, UIUC

As a student in the College of Media, I felt our representative website was lacking. To amend this issue, I worked with the head of our Advertising department as well as the Associate Director for Communications for the College of Media as an independent study as a consultant.

During this process, I pored through the college website, analyzing the structure, hierarchy, and design.
After pinpointing key issues, I repeated this research with other websites in similar, competitive university fields. I then laid out all of the features we had along with all of the features we wanted, and re-structured and wireframed the site accordingly. Using this, I was able to offer a few design solutions that would not be exceedingly difficult to put into place immediately. As a final step, I presented my research to the team of key developers involved with maintaining the website.
With this push in the right direction, the team was able to work with a designer to put my changes into effect. We are now graced with a more elegant and easy-to-navigate College of Media website.

View my presentation here.
View my notes here.